What is happening with Christmas and AI for small shops?
On 10 November 2026 the São Paulo branch of Agência Sebrae de Notícias wrote that, with Christmas close, small businesses can use AI tools to prepare campaigns, attract customers and use the season sales. Sebrae-SP and Sincomercio Araraquara scheduled the free talk “Marketing de Natal com IA: Crie Campanhas sem Gastar uma Fortuna” for 17 November 2026 at 19:00, at the Sincomercio Araraquara auditorium. The talk presents tools that make texts, artwork and marketing strategy easier, so owners can build a Christmas campaign in a simple, fast and low-cost way. It is part of Loja do Futuro, an effort to modernize retail and adopt new technology, especially when planning important retail dates.
That talk is about texts, artwork and strategy. It does not name a video model. The video path comes from the same week survey and from the Google description of Gemini Omni Flash 1.2.
On 11 November 2026 Agência Sebrae de Notícias published figures from the 13th Pulso dos Pequenos Negócios survey. About 50% of small businesses have already used AI in marketing or communication. The share rises to 80% when it includes owners who have not used it yet but plan to soon. Among those who already use AI for that work, creating images and videos is the most cited use, at 74%. Next are texts for emails, posts and ads (65%) and optimizing ad campaigns (27%).
The article summary says 5% do not know what these tools are. The table in the same article lists 6% of small businesses on that answer. The rows below are the table.
| AI in marketing or communication | Small businesses |
|---|---|
| Uses it regularly | 29% |
| Has already run some tests | 22% |
| Plans to use it soon | 29% |
| Does not use it and has no plans | 14% |
| Does not know what AI tools are | 6% |
| Use among those who already use AI | Small businesses | MEI | MPE |
|---|---|---|---|
| Images and videos | 74% | 76% | 72% |
| Texts and content | 65% | 63% | 67% |
| Ad campaign optimization | 27% | 21% | 33% |
What does that mean for a shop in Brazil?
A Christmas campaign for one shop is a stack of short pieces: the product, a gift version, another crop for a phone feed, another background. The 17 November talk shows Sebrae-SP taking that calendar to owners now, with a low budget in mind. The survey shows that image and video are already the most common AI marketing use among people who use AI for marketing.
On 5 November 2026 the Google blog described Gemini Omni Flash 1.2: native clips of up to 15 seconds, up from 10 seconds on version 1.1, with length set in steps of 1 second from 3 to 15. Google says that length leaves room for a product explainer or a full social ad in one generation. You can guide the clip with product or style photos. Google says packaging typography and brand colors stay consistent, so a real product photo can become a branded video ad. A follow-up edit can swap the product or the background, change the light or the weather, or switch the aspect ratio on the same clip of up to 15 seconds, instead of starting over. That is the practical way to make variants of one Christmas ad.
The same post says outputs carry an imperceptible SynthID watermark. The price of US$ 0.07 per second at 720p, 30% below Omni 1.1, is the Gemini API price. It is not the Flow credit table. In Flow, Google says you can direct scenes and edit across turns. Videos of 15 seconds in the Gemini app are rolling out to Google AI Ultra subscribers. This page does not claim that every Omni option is open on every account in Brazil, or how well spoken Portuguese comes out. The blog describes clearer dialogue and lip-sync as a model capability, not as a result we tested.
How many credits does Omni Flash 1.2 spend on a short campaign?
The Flow credits help page prices Omni Flash 1.2 by the second, per generation. An edit sits in the same “generate or edit” band. One request can produce more than one generation, and the charge is per generation. Google says the limits can change and that the current cost is in Settings on the prompt box. The totals below are arithmetic from that table.
| Omni Flash 1.2 job | Who can run it | Credits for one generation |
|---|---|---|
| 10 seconds, 720p | Every account | 30 (10 × 3 per second) |
| 15 seconds, 720p | Plus, Pro or Ultra | 60 (10 × 3, then 5 × 6) |
| 10 seconds, 360p draft | Every account | 10 (10 × 1 per second) |
| 15 seconds, 360p | Plus, Pro or Ultra | 20 (10 × 1, then 5 × 2) |
| Upscale to 1080p, up to 10 seconds | Plus, Pro or Ultra | 0 |
| Upscale to 1080p, 15 seconds | Plus, Pro or Ultra | 5 (1 per second past 10) |
| Upscale to 4K, 15 seconds | Ultra only | 75 (50 for the first 10 seconds, then 5 × 5) |
One 15-second Christmas clip at 720p, plus two edits of the same length (another background, another aspect ratio), is three generations. If each one is billed as 15 seconds at 720p, that is 180 credits. A 10-second 360p draft costs 10 credits and is the cheap way to test the idea first. A 4K upscale is Ultra only: 50 credits on a clip of 1 to 10 seconds, plus 5 credits for each second past 10.
Those credits are not waived. Veo 3 · Unlimited Credit does not make a video cost zero. It refills the Family Flow pool when the pool is empty, with no cap on how many times the shop refills it. A month of variants can empty a fixed pool. The refill is what lets the shop keep going in the same month. Hours are in the last section.
On 5 December 2026, Veo 3.1 Fast, Veo 3.1 Quality and Omni Flash 1.1 leave Flow. Until then they still run at the current rates. Google recommends moving new work to Omni Flash 1.2 or Veo 3.1 Lite. Lite makes 4, 6 or 8 second clips at 720p: 5 credits on Ultra and 10 credits on other accounts. The 15-second and conversational-edit rates in the table are Omni Flash 1.2. The model change is spelled out in how many credits Omni Flash 1.2 uses.
Which Veo 3 · Unlimited Credit plan fits one shop?
ChugAx is an independent shop in Vietnam. It sells access to Google AI Ultra 20x plans and is not affiliated with Google. On Unlimited Credit the shop fills the Flow credit pool again whenever it hits zero. Each generation and each edit still spends credits.
| Plan | Who shares the pool | Price for the month |
|---|---|---|
| Veo 3 · Unlimited Credit · 1 member | The shop manages the Family. Up to 5 customers in that group share one pool. | 8,000,000 VND (about US$ 310.1, about R$ 1.538,46) |
| Full Family · Unlimited Credit | You manage the Family. You and 4 people you invite share the pool. | 40,000,000 VND (about US$ 1,550.4, about R$ 7.692,31) |
For a single shop that will try many Christmas versions, Full Family is the cleaner fit: the pool stays with you and the people you invite. The 1-member plan costs less, and it fits when you accept that other customers in the shop-managed group can spend the same pool. Prices are set in VND for the whole month. Reais use 5,200 VND per real and are a reference only. The shop USD reference is 25,800 VND per USD. The amount to pay is the one the bot confirms. What the written warranty covers is on the warranty guide.
How do you order from Brazil?
Orders go through the Telegram bot @chugax_gl_bot. The website does not take payment. There is no Pix key, because Pix only moves money inside Brazil.
- Tell the bot which plan you want. It checks that your Gmail is eligible and states the amount. See which Gmail can join.
- Pay only after that confirmation. Buy USDT with Pix and send it on the network the bot names (TRC20 or BEP20), or add reais to Wise with Pix and send VND to the MB Bank account the bot gives.
- The shop activates the plan 1 to 3 days after it has the details and confirms payment. That wait is for a new order, not for a later refill.
The steps in more detail are in paying from Brazil with Pix. The shop only needs your Gmail. It never asks for a password, an OTP or a recovery code.
Which limits still apply?
Refills run from 10:00 to 21:00 Vietnam time (GMT+7), which is 0:00 to 11:00 in Brasília, with 2 to 3 hours between refills. Message the bot when the pool hits zero. Outside that window the refill waits until support is open. This is not an instant, 24-hour service.
- Google and Flow limits still sit on top of the credit count. The help page says rates can change at any time.
- A clip of 11 to 15 seconds, and an extension of 3 to 10 seconds, need a paid Plus, Pro or Ultra plan and Omni Flash 1.2. Since 5 November 2026, extending a clip also needs that paid plan and Omni Flash 1.2, because Veo Extend was retired that day. An extension at 720p costs 3 credits per second added.
- This page does not promise that every Omni option is available on every account in Brazil. Check Flow after activation.
- The Sebrae-SP talk does not replace a real photo of your product. The Google blog describes ads that start from product photos. The result still depends on the prompt and on the model limits.
- A new order takes 1 to 3 days to activate. A Christmas campaign that needs many versions should count that wait, and the refill window, before the dates you want to publish.